How do videos help in promotion?
It is no news that the population worldwide has shifted a lot with the advent of social media. The ease of access and connectivity has led to a steady growth in creative content production. But how can these platforms be used to spread your word and build a clientele?
YouTube came up in the year 2005, was bought by Google in 2006 and has since been prominent in the online spaces. What started as just another activity has now evolved into a primary source of revenue generation for a lot of people. Video makers all over the Globe start with YouTube because of its ease and accessibility. What makes them stick is the excellent earning and promotional potential it offers. Thanks to its hassle free usability, it has attracted more than a billion people as frequent audiences. Just the statistics alone make it a superb platform for engaging in promotional activities. But there is a lot more you can engage in through YouTube for your benefit.
It is evident from statistics that people would rather engage in short video content than long format videos, prints, blogs etc. It is essential to make use of the fact that about 30 Million people visit YouTube every day. Branding solutions now include a multitude of these platforms as there we can get the most diverse of population. Video makers understand this and insist on building a steadfast presence on YouTube. That is where the journey begins. Making your own YouTube channel. Next?
After starting it up and getting acquainted with being a YouTuber, thought needs to be put into the kind of image you want to project. Understanding the genre of your content is essential, because that helps you target the right audience. The best video agency would guide you in building this space in such a way that people associate your brand with it, no matter what the video ends up being about. So it is a must to know what kind of content you want to put up.
Research shows that nowadays people turn to videos for the most basic solutions for everyday life. You might recall yourself solving a computer software bug or even making a roti by YouTube-ing the easiest ways to do it. “How To” videos are amongst the most searched and watched videos. People come to Google and YouTube looking for simple solutions and providing them would give you visibility. This is exactly why explainer video production is a go to option for video makers. Creating videos as a way of highlighting the importance of the services you offer also helps greatly. So along with direct promotion and advertising, it definitely helps in investing in explainer video production.
Once your content is decided, the real branding solutions come in. What kind of an image would the channel have? Which age group would be targeted, other aspects of demography? When you have the answers to these questions, you can build a more distinctive branding solution. Having a jingle, catch phrase or a prominent image that creates a lasting impact, that is what you’ll get out of thorough research. A creative video agency will take all these ideas into account and come up with the most suitable strategy for you.
Now we come to the videos that you’d be putting up on the channel. It is a real challenge to ensure that yours becomes one of the five billion videos that are watched on YouTube on an average per day. Before you get to video making, there are a few more things to remember. Most people watch these videos on their mobiles. This means that you have to create visuals that remain prominent and distinct on a must smaller screen as well. That is why it helps to make minimal videos. Video formats such as whiteboard animation, 2D animation, 3D animation etc. have gained a lot of popularity because of the same. Animated videos anyway present a much better visual treatment. Aesthetically sound and engaging to look at, these videos can really grab the viewers’ attention.
People have been known to watch videos for a maximum of 10 seconds on an average before switching to something else. To ensure that your audience sticks, your videos’ beginning needs to be exceptionally intriguing. It is a massive challenge to come up with something that can get your audience to stay and put all their attention into it.
Another way to make the audience stick is by making videos that are of shorter length. Engaging in making videos that work around 15-20 seconds of duration would also give you the liberty to post it on every social media platform and generate a wider audience. When it comes to effective advertising, no matter which platform you choose, less is always more!
Now that you know how to get it started and make that one video, invest in making it more regularly. If you actively participate in this game, your viewers and subscribers will grow in numbers. Get video makers to consistently keep the activity going and algorithms will ensure that your channel shows up on every potential target’s timeline. With the right content and promotion, your name will surely reach people all over.
No matter which service you are providing, no matter which product you are selling, YouTube can help you all the same. It is surely a force to be reckoned with, a tool to be understood and used for your benefit. Do not lag behind in this age of video content. Not just one, but engage in understanding all kinds of social media platforms. Because that is where your customers are. That is where people will hear about you and your clientele will grow.
Time to YouTube your way to success!
